Challenge
Racing Against Time, Designing for Impact
A project of this scale usually takes weeks, if not months. We had less than two. The brief was ambitious: create an immersive, elegant space that reflected the essence of fine jewellery while ensuring function and fluidity. Every second counted, every detail mattered. How do you design something timeless when time is the one thing you don’t have?
Approach
Sculpting Light, Framing Brilliance
We leaned into the theme “Sparkling Brilliance”, not just as a concept but as a material language. The 30 x 40 ft space draws inspiration from movement and light, with a free-flowing structure that invites exploration. Walls of PVC pipes wrapped in golden stickers played with light through tiny perforations, creating a shimmering effect that mimicked the dance of diamonds. Cylindrical forms shaped semi-partial partitions, allowing openness without losing depth and a wavy wall formation added fluidity. The showstopper was a 16-ft suspended installation that held the space together, commanding attention like the perfect centrepiece of a jewellery collection.
Solution
Intently Precise
Every detail was crafted with intent. 900 diamonds and 520 bamboo elements came together to enhance texture, reflection, and depth. The Jury Lounge carried the same philosophy; luxury, but effortless. Every choice, from furniture to lighting, was curated to make the space feel intimate yet exclusive. Despite the race against time, nothing was compromised. The final execution was more than an installation; it was a story of precision, creativity, and pushing limits. It didn’t just showcase jewellery, it embodied its brilliance.
