We believe in adding value when it comes to our people, our brands and our world.
We believe that in order to see the change, you have to become the change. We implement this through our values, ethos and our consciously consistent effort towards sustainability.
We strive for greener solutions by experimenting with various materials. Before production, we create multiple prototypes to maximise sustainability and efficiency.
Area of Expertise
Feelings live longer than products
People want to know what brands stand for. Society has shifted from consuming products just because they’re made well to associating with brands that reflect a part of their personality. Brands that evoke feelings which last forever.
De Beers Akshay Tritiya
Symbol of Prosperity
Gucci Ancora
Evolution of Style
De Beers Valentine
Symbol of Forever
Gucci Year of the Dragon
Harmony of Elements
Jimmy Choo
Reflections of Success
A different kind of space-time continuum.
Time spent in space affects emotions felt in people. Some rooms have a welcoming energy while certain make people uncomfortable. Space design combines elements from different disciplines to craft human-centric experiences that connect people to the world around them.
Moneyedge Bull & Beer
Heart of Commerce
Guddwill Spaces
Dreams Realised
Moneyedge Hiranandi Office
Fluidity of Finance
Screens don't do these justice.
With a few taps, the most bizarre thoughts people think of are reflected in the confines of a screen but that's about it. Art installations pull people into a room where imagination comes to life, where ducks bark and the sky is pink. It is a multi-sensory experience that truly stimulates.
Moneyedge Kintsugi Bull
Beauty of Imperfection
Result-Driven Approach
Art without purpose is open to interpretation, it has too many loose ends. We craft experiences where art is a medium of communication and our expertise. In essence we make art communicate exactly what we want it to. We design. And then make it come to life. We commit to the process, from inception to execution.
Every brief poses a unique challenge, which makes analysing and understanding crucial to surpass expectations through solutions that never existed before.
This step includes a great deal of research regarding the brand and the industry. We become an extension of the brand itself while bringing creative problem solving to the table.
Aligning the brief with the client’s vision to propose creative solutions that speak the brand’s visual language. The mood board is a stepping stone that visualises possibilities through comprehensive referencing to ensure it’s a perfect fit for the space.
Brands and agencies need to communicate effectively in order for the finished product to make an impact. This process is essential when it comes to aesthetics as they evoke emotions without explicitly communicating.
Ideas are limitless and infinite but we need them to craft experiences in a limited, finite space. Visiting the location and imagining the experience as the audience would.
Viewing the space with the lens of plausibility and practicality to smoothen the workflow when it comes to production and installation. This step ensures our vision is focused, not compromised.
Crafting a digital first look of what the result will look like, a culmination of all previous steps. This is the first part of the execution phase, where all information gathered from previous steps. This includes various versions of what the final piece could like in the environment.
Experimenting with various materials while keeping in mind the dimensions and environment of the final deliverable to maximise efficiency and sustainability.
Before moving ahead with production, making a prototype is critical to understand the intricacies of each installation. This step involves creating models that will serve as guidelines in the final step.
Reproducing the prototype to desired scale and quantity. Making either parts of or the whole element which will be moved to location and installed.
Taking the prototype as a stepping stone we move things into production. Keeping in mind the limitations of the site and workshop, while not compromising on the vision, elements are made and moved in smaller parts and assembled on site.
Brands
