Challenge
Supporting cast.
The visual merchandise for the Lunar New Year collection consisted of heavy boxes which needed a frame to support their collective weight. Gucci chose a hands-on approach when it came to the design and materials for our inaugural project with them. We helped them with fully in-house solutions for structural support, light boxes and ventilation along with the crafting and integration of elements that weighed a total of around one and half ton. That’s more than the combined weight of everyone who worked on this project.
Approach
Practice makes perfect.
Our hands on approach came in hand, especially meticulous recce. With exact measurements of the store and area of the window display we knew that for a complicated integration like this one, a great deal of practice would be required. We ran multiple drill scenarios considering all possible ways until we realised the most efficient one.
Solution
Green means go.
Every single step during this project was taken with great consideration. And only the perfect execution of one would result in a green light for the next. We integrated these window displays overnight for Gucci’s Mumbai and Delhi stores. This included a ventilation system and systematic organisation of all electrical outlets, which was not in the initial scope of work but was added to take better care of our work which we put our hearts into.
