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A celebration of love in its purest form - structured yet soft, unfolding like the most beautiful love stories ever told.
For De Beers Forevermark’s 2025 Valentine’s display, we translated love’s journey into a sculptural experience. Inspired by the elegance of folded forms, the design captured the delicate yet enduring nature of connection, uniting structure, light, and emotion.

Challenge

Love is Light, but Never Fragile

How do you create a display that feels weightless yet dimensional, intricate yet effortless? The goal was to balance delicacy with presence, ensuring the installation felt airy and fluid while carrying the sophistication of the brand.

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Approach

A Symphony of Shape and Shadow

We embraced the art of folding, shaping flowing, paper-like structures into a continuous design that reflected movement and connection. A bold red heart, sculpted from metal, anchored the display, while gold accents and strip lighting played with light and shadow, adding depth and contrast. The result was a composition that felt both organic and refined.

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Solution

An Ever-Unfolding Love Story

Love is never static - it bends, unfolds, and reveals itself in layers. This display embodied that movement, where each fold spoke of growth, each shadow hinted at depth, and each reflection captured the fleeting yet eternal nature of connection. In the end, the installation became an experience like an invitation to witness love’s evolution, sculpted in form, light, and space.